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MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

by the media. It cheekily laid on a coach to take shoppers from outside the Harvey Nichols department store ... have been valid but it made them look stuck-up and that made the media hate them, he says ... -faceted retail brands in a highly fragmented media market. And it s being used effectively. Mike Purdy ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Capital Radio has re-appointed Unity as its media and communications strategist across ... per cent shareholding in the Media Solutions Group. Media Solutions in London and CIA Media ...

STOP PRESS

the very best . Lloyds TSB has released a shortlist for its pounds 30m combined media business ... include Rita Clifton of Interbrand, Christine Walker of Walker Media, Wendy Lanhin of Channel 4 ... . Last week s Marketing editorial said that Western Media was part of Omnicom. This is wrong ...

STOP PRESS

global business. Toyota has linked with Granada Media Group sales house Laser to promote ...

 

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