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Wonderbra brings in Unity for digital campaign

16 Aug 2012 | by Matt Cartmell

will use social media to promote Wonderbra s new bra ranges, product innovations and the new face ... with social media. We re really excited to be working with Unity to grow our channels and increase engagement ...

Alexandalexa.com brings in EdenCancan for secret project

13 Aug 2012 | by John Owens

and seminars, with social media used to spread content generated from the work. Ede added that were ...

Fashion retailer Bosideng picks RSM for Europe launch

07 Aug 2012 | by John Owens

Bosideng, which boasts 10,000 outlets in China, has invested more than 30m in its new flagship store in London s Mayfair. RSM is launching the brand to the UK through an integrated digital, social media and events campaign, after being approached by the retailer for work until at least the end ...

Fashion bible Drapers brings Instinct on board for anniversary and awards

30 Jul 2012 | by Hannah Crown

. Instinct s campaign will include unveiling the awards shortlist through Drapers social media tools ... and maximizing the awards in the media. It will also centre on the brand s 125th anniversary with a media relations campaign highlighting Drapers in mainstream media as an authority in the UK fashion industry ...

McArthurGlen Group brings in We Are Social

27 Jul 2012 | by John Owens

appointed We Are Social to manage its pan-European social media work....The agency will be responsible for McArthurGlen s social media activity in the UK, Germany, France ... and Munich will be working with the UK team to deliver the social media programme. Carly Cazzolli, head of digital at McArthurGlen Group, said: Social media will be a key channel for McArthurGlen to communicate ...

Fashion blogger Emily Johnston joins The Communications Store

13 Jul 2012 | by Hannah Crown

The Communications Store has hired a fashion blogger as its dedicated social media consultant....of The Communications Store, said: In today s media, anyone can put pen to paper and have their work published, often ...

Fashion brand Aubin & Wills calls in W Communications

09 Jul 2012 | by John Owens

The award-winning agency has been called in for a six month retainer brief and will work closely with Aubin Wills in-house team to create a campaign that highlights the brand s British design ethos. W Communications will also target key influencers across media to improve awareness, as well as maximising coverage ...

BrandAlley calls in PHA Media to promote campaign

19 Jun 2012 | by John Owens

Online fashion retailer BrandAlley has picked PHA Media as it seeks to promote its brand around...the agency after a pitch process. PHA Media will now be running the company s consumer press office function, while also supporting media placement on its marketing campaigns. BrandAlley s in-house PR ... Frosdick is a senior account director at PHA Media and will be leading the account. She said the focus ...

Fred Perry calls in The Zeitgeist Agency amid anniversary celebrations

11 Jun 2012 | by John Owens

in London. Targeted media online will range from respected blogs through to well-known websites ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

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