Lawson Dodd scooped the account after a three-way pitch and will promote Moo as a store-cupboard ingredient using the strapline ‘Make it with Moo’. The media relations push will run until next spring, targeting the regional press and women’s magazines such as Ideal Home. Lawson Dodd director Belinda ...
BT Wholesale Markets provides its telecoms and broadband infrastructure to other telecoms suppliers as well as direct to businesses. H&K previously handled the B2B and broadband part of the account while Pirate held the corporate media relations brief. It is understood that fees ...
insisted that PR’s role will increase as it makes use of the higher media profile of its incoming chairman ... for a permanent political media relations role. ‘VisitBritain, by its nature as a quango, is not going ...
's Reputation Monitor provides a weekly snapshot of the tone of media coverage of a given company. Over almost a ... November) reinforce two truisms. First, that incidents that bring media opprobrium onto a company's head ... continued to show a grasp of what makes the media tick. In June, it was the first retailer to pass on a fall ...
and start a media debate about the UK's declining number of grottos. Freelance consultant Ciro Castaldo was hired for a similar period to create interest among the local media. The story was given exclusively to the Daily Mirror during the last week of October before other media were invited for a photocall at Ministry ...
revolution in attitudes,’ said RNID head of media Clarinda Cuppage. The organisation is recruiting for a ...
of media sentiment that excludes stock market reports and passing mentions. ...
Littlewood. 'There are other options on the ballot paper.' Persuading the media that the Lib Dems are a ... ,' he says. 'We've got to ramp up our efforts to use broadcast media more successfully. The next ... media relations, research, policy and lobbying. Those who know Littlewood regard his arrival ...
credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... organised a VIP area at Cirque where clients, the media and acts such as the Cheeky Girls enjoyed salsa ... . The broadcast media were invited to the Hippodrome on the day of the final to see the dancers rehearsing ...
Anti-smoking group ASH gained widespread media coverage around the publication of the Government’s proposals for a smoking ban in enclosed public areas in England. ASH was often cited arguing that the proposals did not go far enough and calling for the ‘unworkable’ proposals to be replaced with a ban ...
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