Manchester United signs four-year deal with Wilkinson Sword
23 Jul 2002 | by Jennifer Whitehead,
the sponsorship with marketing initiatives including retail link-ups, media partnerships, online activity ...
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It's a flatpack world as Ikea tops the bible
30 Aug 2002
the world's media for all the right reasons this week, when the world's number one female tennis player ... trainers. It was the first thing reporters asked her about when she faced the media following her opening ...
Saks Fifth Avenue turns to Hollywood to promote its brand
31 May 2002 | by Staff,
Saks has appointed William Morris help it form partnerships with entertainment events and media companies, and expose the brand in new ways. "Today's retail environment demands an enriched customer experience, and select media and entertainment integration can help you achieve that," Stephen Sadove, vice ...
Drinks retailer First Quench appoints agencies to £15m task
24 Apr 2002 | by Gordon MacMillan,
on the Wine Rack brand. In all, more than 20 agencies were seen across all disciplines. First Quench's media ... appointed last July. These included Perspectives, Red Cell and Soup with media buying through MindShare ...
England prays for a comeback as do Camelot and Mateus Rose
12 Apr 2002
with the sports star were now worth. The media, looking for every angle on Beckham's broken bone, recounted how ... the old logo looked three dimensional and curving the words "The National Lottery", but the media couldn ...
Lastminute teams up with Rivals.net
12 Apr 2002 | by Claire Billings,
Digital Media, parent of Rivals. In return, Lastminute's sports homepage will carry a link to Rivals ... 'll be making them available to more fans than ever before." Meanwhile, Rivals.net parent Rivals Digital Media ...
Andersen gets tarnished as Raleigh gets on its bike and leaves the UK
15 Mar 2002
's look like a sexy, new media-savvy company, but in the wrong way. "I WNT U, I NEED U, I CNT GET ENUFF ...
PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong
08 Mar 2002 | by MEG CARTER
on running times and cheap tickets. In its defence, Virgin told the media that Railtrack was responsible ... because of the PR spin-off stretching the media schedule, Loat says, citing the ad as one that makes ...
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