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INTERNATIONAL: Coke hires comms director for Brazil

13 Dec 2002 | by MARCELO CAJUEIRO

Simbalista, a former broadcast journalist, takes on the job this month, following a trip to Coca-Cola's global headquarters in Atlanta, Georgia. The position has been vacant since the departure of Marilene Lopes earlier this year. Simbalista formerly worked for local media giant Organizacoes Globo. He ...

Nike appoints for corp comms role in UK and Ireland

06 Dec 2002

Sportswear giant Nike has appointed Diageo media relations director Lindsey Sexton-Chadwick as head

CAMPAIGNS: Egg box idea keeps health worry at bay - Consumer PR

06 Dec 2002 | by MARY COWLETT

. Objectives To generate widespread media coverage for the 'egg a day' message and stamp out the 'old wives ... of the week. On 4 October, these packs were biked to the newsdesks of the national, print and TV media, with a ... , on services ranging from IRN to BBC Radios West Midlands, Derby and Merseyside. On the day, the media ...

Imperial overhauls PR after £3.2bn acquisition of rival

29 Nov 2002 | by HOLLY WILLIAMS

said they are hunting for a PR manager and a media relations manager - two of four managers who ...

INTERNATIONAL: InPress Porter Novelli wins account for L'Oreal

15 Nov 2002

the account. The agency will provide media relations to L'Oreal, which entered the Brazilian market in 1939.

CAMPAIGNS: Consumer PR - Competition builds Haribo brand image

15 Nov 2002 | by MAJA PAWINSKA

, Haribo embarked on a UK events and media relations campaign to raise the profile of its sweets at local ...

Four agencies on shortlist for Unilever Impulse brief

01 Nov 2002

in around one month's time - would handle primarily media relations work, focused on the consumer media ...

INTERNATIONAL: Dior faces pressure over its new scent

01 Nov 2002 | by ANITA CHABRIA

around media outreach and a letter-writing effort, and could expand to include rallies outside retailers ... Rook, a former CNN reporter, is set to travel the US for a spate of media appearances. 'This has ...

MEDIA BRIEFS: Vivid to pilot TV service

25 Oct 2002

WELLA: Vivid, the customer magazine of hair products supplier Wella, is to pilot a TV service in some of its salons from November. TV content is likely to follow the quarterly glossy's editorial mix of lifestyle, fashion, beauty and hair. Vivid was launched three years ago and is aimed at women aged...

Diageo pitches £4m drinks portfolio brief

25 Oct 2002 | by Ian Hall

The company currently retains Countrywide Porter Novelli and Lexis PR but is planning to hire 'two or three' additional agencies by early 2003. The augmented roster will share an annual PR spend that could surpass £4m, according to Diageo GB media relations director Lindsey Sexton-Chadwick. She ...

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