14 Dec 2001
It was a tough week for British brands abroad, but the media saved the worst for British Gas...experienced such good media coverage. The Independent has revealed that the motorway restaurant chain ...
14 Dec 2001
GuardianUnlimited Money, the financial news service of The
Guardian's online network, is to relaunch with a greater emphasis on
personal finance issues.
Editor Lisa Bachelor said: 'We discovered more and more people going
online to manage their finances and we are trying to capture that...
14 Dec 2001
WORLDPOP: Worldpop, the youth marketing company that went into
receivership (PRWeek, 16 November), has been acquired by iTouch, the
mobile phone business. Worldpop shifted from being a pop content
provider online to concentrate on services for 16 to 35-year-olds, such
as SMS and e-mails, earlier...
14 Dec 2001
| by MATT WEINER
to track through the news media and then
scans 300 media sources from around the world to provide what ...
14 Dec 2001
SUNDAY MIRROR: The Sunday Mirror has launched its showbiz gossip
column, 24/7, edited by Polly Graham. Formerly with The Mirror, Graham
has worked on the showbiz page for four years, latterly as one of the
3am Girls. She was replaced in that slot this week by The Daily
Telegraph's Bryony Gordon.
14 Dec 2001
Baby goods retailer Mothercare is to review its media relations
agency support.
The account, currently held by incumbent Attenborough Associates, is up
for review in April next year ...
hiring more in-house staff to
cover the media relations function. Waterman currently has no in ...
14 Dec 2001
Patrick Tooher this week joined the Financial Mail on Sunday as
news editor.
He replaces Russell Hotten, who left the post two weeks ago.
Tooher's remit covers business news, which takes up the front ten to 12
pages of the section.
Tooher left his last job, as Sunday Express...
14 Dec 2001
THE GARDEN: The Garden, the 300,000-circulation magazine of the
Royal Horticultural Society published by Emap Active, will relaunch in
January with an emphasis on practicality. The editor is Ian Hodgson. IPC
SouthBank recently closed Your Garden, while GE Magazines axed two
gardening titles.
14 Dec 2001
Bride is published by NatMags
Specialist Media (AIM).
Wykes has been deputy editor at Prima ...
14 Dec 2001
| by ED SHELTON
place.
Strategy and Plan
The media strategy was to use three prestigious outlets - each ...