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1995
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MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters
23 Nov 1995 | by CHRIS WOODCOCK.
-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious...-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious ... fuller understanding of the media and its power. To some people, the company s performance represented ... . Much that affects companies is beyond their immediate control and adverse media fall-out is sometimes ...
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