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1995
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MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity
15 Dec 1995 | by DOMINIC MILLS
In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes ... ? ). If it drives me round the bend, then what on earth does it do to the poor old media buyers? By and large, I ... question of methodology. It doesn t take much to fix except a willingness on the part of the media ...
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