In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes ... ? ). If it drives me round the bend, then what on earth does it do to the poor old media buyers? By and large, I ... question of methodology. It doesn t take much to fix except a willingness on the part of the media ...
PR disasters over its part-time staff, media coverage of BSE health fears and now a major...PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast ... , it s been a bad year for Burger King. The company is currently struggling to retaliate against media ...
The National Magazine Company has signalled its intention to develop more stand-alone titles on the back of its key magazines with the creation of the new position of editor of special magazines.
which ones I read for pleasure. In reply, I explained that I was a media junkie, who systematically...I was recently stopped dead in my tracks by the publisher of a top glossy magazine, who asked me which ones I read for pleasure. In reply, I explained that I was a media junkie, who systematically sampled most products on offer, rather like a wine taster, because that was my job. Favourites did ...
TV sales house Laser has warned the PR industry that it needs to capture the communications high ground if it wants to play a role in broadcast sponsorship.
The UK s third-largest cable company, Bell Cablemedia, is planning a major subscription drive through the high street.
There was more support for the London Stock Exhange s announced move to a computerised order-driven trading system than expressed about the exchange s PR performance. Nine of the ten articles to express an opinion eitherstated that an order-driven exchange is preferable, or that the new method will...
consultancy in the UK to plug a gap in its media relations capability....SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR consultancy in the UK to plug a gap in its media relations capability. The company has invited four firms to make presentations in the middle of December and is hoping to have an agency in place ...
It has been an extraordinary year for what the general media likes to call PR disasters...It has been an extraordinary year for what the general media likes to call PR disasters , but which are almost always self-inflicted management blunders caused by ignoring the PR consequences of business decisions. Few companies have had a rougher ride in this respect than British Gas. Now ...
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