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Google 'on front foot' with Eric Schmidt column on tax issue

over the issue at next month's G8 meeting. MHP s director for media Ian Kirby called the move a ...

PowerPerfector hands brief to Harvard PR

The Good Relations Group agency will handle media relations, content and digital strategy, and will work closely with tech marketing firm McDonald Butler to support its sales programme. Harvard will target environmental and technology titles, as well as the mainstream business press, widening its reach ...

HTC's global PR director Julia Herd is inspired by the F-word

media into mobiles as the next industry revolution. She contends that consumers are moving away from big ...

Diffusion grabs ZeptoLab's Cut the Rope game brief

Diffusion will target consumer, entertainment, lifestyle and gaming media, to drive downloads of the game, which is available on iOS and Android devices. The work will be led by Diffusion s head of mobile and consumer technology Ivana Farthing. She said: Cut The Rope has become an icon in the gaming ...

Former M:Communications tech head Juliet Clarke joins Powerscourt

's technology, media and telecoms team this month....: Communications social media offering. He was previously with Hill+Knowlton Strategies financial and professional services division. Additionally, former Guardian media correspondent James Robinson has joined ... Business, and was also the media editor at the Observer. Finally, Alexandra Rowbottom has joined ...

Campaign case study: Small firms turn to iZettle reader

, it pitched the product launch to the nat ional media as a wider business story, highlighting how iZettle can ... to the media. MasterCard, iZettle s investor, supported the event, along with its retail partner EE. The pop ... The launch event resulted in more than 80 media articles, including on BBC News Online and in publications ...

'Facebook is dead' among young people

Speaking at PRWeek s PR and the Media conference last week, McKenzie said: Facebook is populated by mums and PR staff. No self-respecting young person would be on Facebook. Instead, he argued ... s campaigns and digital PR lead Ruben Govinden, and The Daily Telegraph s media correspondent Neil Midgley. ...

Former Dell comms head Stuart Handley joins Mimecast

Handley will lead international communications for cloud-based email management firm Mimecast as group comms director. He will handle all global comms for the company, including PR, analyst relations and social media. Mimecast chief strategy officer Matthew Ravden said: 'Stuart brings a ...

Mobile tech firm Sevenval calls in Liberty for first UK campaign

The German software firm, which provides web and mobile marketing solutions for clients such as Panasonic, Waitrose and Adidas, launched in the UK at the end of last year. Liberty will handle media ... for media covering mobile, multichannel web, mobile marketing solutions and the associated topics such as e-commerce. ...

Video app VideofyMe hands UK launch brief to Deliberate PR

Deliberate will handle media relations for the free video app, generating coverage across consumer, business and technology media when it officially launches in the UK in May. The app, which has 580 ... with other users and across social media. The agency will also build VideofyMe s strategic partnerships ...

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