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SSE's pre-recording pitfalls

12 Apr 2013 | by Andrew Caesar-Gordon, Electric Airwaves

the media themselves and sent him out to take the flak. After being terse and then meandering in the face ... . Read more Message in the Media articles here MESSAGEINTHEMEDIA AUTOFEED ...

Listen local, act local

04 Apr 2013 | by Sarah Wrixon, Salix Consulting

partnership approach described in the same article, supported by appropriate media work, is the most effective ...

Defending the indefensible?

04 Apr 2013 | by Christine Chapman, Cohn & Wolfe

The pharmaceutical industry rarely enj-oys a positive press - the media seem to almost feast upon the negative: a drug found to be risking patient safety, a drug trial gone horribly awry, an expose of questionable practices. All of which have been rightly revealed. But, in terms of reputational balance, where ...

Interflora fails to deliver

25 Mar 2013 | by Andrrew Caesar-Gordon

If your business is sending flowers, don't muck up Mother's Day and ignore the social media fall-out......wrote the Daily Mail, picking up though social media on hundreds of customer complaints about Interflora ... management in the social media age. First, social media requires you to think laterally about all your ... and Facebook feeds. It then jumped to traditional media. No statement on or offline explaining, apologising ...

Turning around a PR crisis

15 Feb 2013

accusations of UK tax avoidance and Libor-rigging respectively but still were taunted in social media ... massive social media drive, online delivery tracking and iPhone apps, plus taste tests, TV ads and more ... groups, politicians and media announced their intent to boycott the brand. But Starbucks approach ...

Blackberry fails to connect

04 Feb 2013 | by Andrew Ceasar-Gordon, Electric Airwaves

Stephen Bates, European MD of Blackberry, is not comfortable as a media spokesperson. And he should either fire his media trainer or find someone else to undertake interviews. Bates leaden and scripted media performance while UK MD during Blackberry s network failure in 2011 was widely derided ...

Goldman Sachs defies opinion

23 Jan 2013 | by Andrew Caesar-Gordon, Electric Airwaves

message has played out through the media....paying UK staff their bonuses until after the top rate of tax fell to 45 per cent in April. Cue media ... of banks were planning such a move. But it was only Goldman Sachs that suffered the media and political ... . Maybe it is beginning to dawn on Goldman Sachs that the power of social media to aggregate and amplify ...

Mark Flanagan, Portland - Move with the times

21 Nov 2012 | by Mark Flanagan, Portland

The corporate comms canvas has expanded to include search and social media....consume media. It means understanding, as we do at Portland, that today's corporate comms canvas consists of search and social media, as well as print and TV. In fact, the new and accurate press cuttings file ... highly on Google (usually large media ones)? Are press releases and op-eds optimised to include ...

Chris Jackson, Cicero - Digital is constantly evolving

21 Nov 2012 | by Chris Jackson, Cicero

the rapid changes in social media and the growing importance of mobile devices in comms. It is evident ... placed to make use of digital comms to disrupt the marketplace in which they operate. Social media ... and ethos of your business must be reflected in any social media engagement, to ensure an authentic user ...

James Kelliher, Whiteoaks - Digital is leading the way

21 Nov 2012 | by James Kelliher, Whiteoaks

media strategy'. The reason that any organisation invests in any type of marketing comms activity ... and enthusiasm of 'going digital'. The good news is that the effective understanding and use of social media ... . In Whiteoaks' area of specialism, b2b technology, this is achieved via a combination of social media channel ...

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