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Simon Kelner's independent approach to PR

and journalism are converging because media organisations are cutting back on budgets, it seems like a natural ... experience of media and quality journalism. If you want to be taken seriously, you have to get serious people ...

Is Facebook really dead for young people?

six specialists whether they agree and where they think social media budgets are best spent....certainly seems to think so. At PRWeek's recent PR The Media conference, he proclaimed that 'Facebook ... professionals questioned whether they were spending their social media budgets correctly. One issue ... for the next big thing. Many PR people acknowledge that there is a wider social media shift in favour ...

Campaigns case study: Caribbean islands force VAT U-turn

. The TCI business community mobilised and called in Media House to help persuade the Government to shelve...business community PR team Media House Timescale June 2012-February 2013 Budget 70 ... in the Caribbean press and global financial media, while enlisting the support of British parliamentarians against ... -Party Parliamentary Group. Media House wrote briefing papers and forwarded them to prominent British MPs and peers ...

The industry speaks on how PR can improve its reputation

? There is no question Joe Public is increasingly media savvy. People talk about PR in a knowing way in social media ... how we deliver value. When traditional media were king, the value of PR was supposed. With digital media there is nowhere to hide. The quality of the work you do is immediately apparent. That harbours a ...

HTC's global PR director Julia Herd is inspired by the F-word

media into mobiles as the next industry revolution. She contends that consumers are moving away from big ...

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

transparency, as well as advances in social media,' he says. Integrated offering The effect has been ...

Case study: Time Out secures freedom of the city

, multi-platform media product would be to radically change the magazine distribution. Time Out had ... Objectives To show the media and advertising communities that Time Out is an innovative, growing ... free title to trade and business media with a series of exclusives and interviews with editor Tim ...

Tech City: How digital start-ups are using PR

, but another key aim for start-ups is to gain the attention of investors. Chasing the money 'The media ... media and the cabbie community. In March 2012 the brand gained another 17m of series A funding ... of social media launch marketing Chris McLellan on choosing an agency 'We were looking for an agency ...

Profile: Bernard Doherty - Satisfaction guaranteed

to tell him how to go about launching it, how to work the media and how to win over public opinion through ... the ever-changing media landscape? ...

Campaign case study: Small firms turn to iZettle reader

, it pitched the product launch to the nat ional media as a wider business story, highlighting how iZettle can ... to the media. MasterCard, iZettle s investor, supported the event, along with its retail partner EE. The pop ... The launch event resulted in more than 80 media articles, including on BBC News Online and in publications ...

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