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Lastminute.com campaign goes back to basics

. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to reassert ...

When trouble brews, marketers ignore social-media at their peril

. They haven't. The result has been radio silence and nothing from the PR and marketing team (its media ... - otherwise, they are failing. Gordon MacMillan is social-media editor at the Brand Republic Group ...

Pringles to run Fan Versus Flavour digital campaign

". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus Flavour ... display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first significant ...

PlayStation 4 invests in social media to win new generation of gamers

already found in social media like YouTube. "But it raises the question if it will increase the amount ...

Are brand birthdays really a cause for celebration?

? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ... , and with a new media landscape to aid more personable interaction than ever before, brands continue ...

Lynx to take consumers out of this world

The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor and TV. The media planning was undertaken by Mindshare. The campaign will run until April and, according to Unilever, is worth at least 12.6m. Aldrin, pilot of the historic Apollo 11 spacecraft ...

We'll call you: BT

BT rather than one of YouView's other media partners. ...

Cadbury to bring playful element to Creme Egg

fling that she knows won't last. A digital and social media campaign, created by Elvis, supports ...

#aoty12: PR Agency of the Year - Best of the Rest

. This figure is now 1.4m. Judges praised Unity's use of social media and its campaigns that generated ... an office in New York as well as an office in the heart of Media City in Salford. In the first few months ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

of that company." Social media driving social responsibility The 46 year old behind Havas Worldwide ... that are not socially responsible will suffer damage because of it. He said: "Social media has empowered people ... of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

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