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". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus Flavour ... display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first significant ...
The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor and TV. The media planning was undertaken by Mindshare. The campaign will run until April and, according to Unilever, is worth at least 12.6m. Aldrin, pilot of the historic Apollo 11 spacecraft ...
of the initiatives we are developing to achieve this. The media planning and buying is being handled by MediaVest ... negotiated a sponsorship of MSN's newly created travel section. The social media element of the campaign ...
