07 Feb 2011
DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account...The ad features lyrics from the Madness anthem Our House . The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio.
Virgin Media also ...
.virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media s next ...
Having clear guidelines in place to outline how employees use social media can protect companies...Social media may have democratised the web but they have also presented organisations with a new ...
these organisations are taking the wrong approach.
Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff ...
21 Oct 2010
| by Alec Mattinson
, as the media and PR industries round on the recommendations....to crack down on media leaks around price-sensitive information and implement formal changes.
On 11 ...
response to the perceived problem'.
The FSA pointed out its suggestions - that all contact with media ...
issue with there being fewer people with a licence to talk to the media,' he said. 'It might be a pain ...
17 Jun 2010
| by Alec Mattinson
Oil firm's media handling of the disaster in the Gulf of Mexico continues to come under fire....and public relations no longer fit well together', while numerous other media outlets have expanded on the firm's 'PR disaster'. Clarence Mitchell, Lewis PR director, media strategy and public affairs, argues ...
not intend Hayward to be the media face of the issue for so long, but that it failed to predict how long ...
The healthcare PR industry is overlooking traditional media outlets in the rush to improve online...communications industry that it cannot use social media in campaigns because of the strict guidelines governing ...
skills. Traditional media should still be the mainstay of a public campaign.' She claimed that many ...
. There is a growing conservatism of losing control when using traditional media, but the lack of control ...
19 May 2010
| by Peter Hay
The social media phenomenon rolled out its beta testing stage last week. It offered selected brands the opportunity to exclusively test the new features, which include verified accounts ...
that companies will staff these channels.' Paul Armstrong, social media director, Kindred argued the new ...
17 Mar 2010
| by Peter Hay
Facebook is in danger of becoming a lightning rod for social media criticism, digital marketing...in media land. From an insider's point of view, it has racked up faults, failures and mistakes, becoming ...
of reputation management at social media agency Headstream, said Facebook needed to keep a close eye on the repercussions of the story across the social media landscape before considering its next move. He said ...
In the first of four videos being broadcast this week, Mindshare s MD Ita Murphy explains why she thinks a media agency is top of the pile. The videos are part of PRWeek s The Big Idea project run ...
strong, media-neutral communications solution. Mindshare, Lida, Publicis Modem and Porter-Novelli have ...
10 Oct 2008
| by Staff
LONDON - The planning for the next Media 121 Club, the new networking event put together...Media 121 Club earlier this month. Haymarket Brand Media commercial director, Ivor Falvey, said he was delighted with the response to the first event and looked forward to welcoming new people to the Media 121 Club over the coming months. To register for the next event visit the Media 121 Club website ...
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