Search results for "Media

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Twitter confident interest-led targeting has benefits over Facebook friends

31 Oct 2012 | by Arif Durrani

around that in the coming year, and I think it ll be even more successful." Also at IAB Engage, Media ...

Tesco relaunches YouTube channels

31 Oct 2012 | by Matthew Chapman

coherent and unified social media strategy....will also overhaul its other social media platforms. Follow @mattchapmanuk ...

Brand Manager of the Week: Lee Porte

31 Oct 2012

opportunity. What was your finest hour? Persuading UK Trade Investment that social-media marketing ...

Think BR: Facebook likes mobile

31 Oct 2012 | by Mark-Anthony Baker

media interactions are via smartphone. For those getting it right, mobile advertising is becoming ...

The marketing of Obama and Romney: it's the data, stupid

31 Oct 2012 | by Noelle McElhatton

. As Marketing columnist and social media editor Gordon MacMillan points out, the 2012 Presidential campaign ... the use of targeting, driven by behaviour, demographics and media consumption. As they (almost) say ...

Think BR: Now is the winter of our content

30 Oct 2012 | by Richard Whittle

Whittle, head of content and media, iProspect....for people working in natural search. At iProspect the mission statement of our Content Media Team ... on web ranking can be replicated as a matter of course. In the old world of advertising and media ... . Richard Whittle, head of content and media, iProspect ...

'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

30 Oct 2012 | by Ben Hall and Sarah Johnson

Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit. Alps added that social media was making the live TV ...

Guinness sets out to double social fanbases

30 Oct 2012 | by Gemma Charles

attraction, whose fourth floor has been undergone a social media revamp by Tribal DDB, as a key way ...

Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign

29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

to deliver the work across online media platforms, with the added feature for consumers to shop direct from ... on the activity. Media planning and buying was handled by Carat. Fiona Marshall, head of womenswear marketing ...

Play like an entrepreneur

29 Oct 2012 | by Elle Graham-Dixon, Elvis

. Ultimately, when working outside of traditional media formats and making things other than ads, we have ...

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