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Campaign Viral Chart: Microsoft IE fights back

07 Dec 2012 | by Ben Hall

8. Crowdrise 'self-taught African teen wows MIT' by Radical Media 19,654 shares this week ...

Campaign Viral Chart: Bieber does viral double

30 Nov 2012 | by Ben Hall

" by Radical Media 57,128 shares this week All time: 195,330 shares ...

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

their ever-increasing social media spend to solid commercial goals....The issue reached crisis point in May, when General Motors pulled its media spend from the site ... really important part of the jigsaw," he says. "Facebook media as a measurable direct-response media puts ... Amartey (right), senior online marketing manager, Virgin Media ROI tool is news for SMEs, but not big ...

Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares

23 Nov 2012 | by Georgina Brazier

.I.T.' by Radical Media 123,792 shares this week All time: 136,776 shares ... 8. Made Many 'your mo will get fuller' by Break Media 28,434 shares this week All time: 102 ...

Huawei calls for 'test pilots' in 4G campaign

15 Nov 2012 | by Maisie McCabe

and planned the campaign, which will kick off tomorrow (16 November) with print, online, social media, out-of-home and experiential activity. It is understood that M2M beat MPG to the media-planning and buying brief. Both networks were appointed as preferred partners for media-planning and buying projects following a pitch ...

Who will win the tablet ad wars this Christmas?

15 Nov 2012

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one ... . iPad mini Agency T BWA\Media Arts Lab Apple s latest, miniaturised iteration of the iPad ...

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

14 Nov 2012 | by Arif Durrani

, director of digital communications and social media at Coca-Cola, called the redesign "the most ambitious ... believes it is not just hyping-up a new website but rather taking its new status as a media owner seriously ...

Nintendo drops celebrities for Wii U launch campaign

13 Nov 2012 | by Matthew Chapman

. Experiential will comprise 20% of media spend, in an attempt to get Nintendo products into people s hands . ...

Microsoft aims to redefine the 'next wave' of digital advertising

08 Nov 2012 | by Sarah Shearman

Jennifer Creegan, general manager product marketing at Microsoft Advertising was speaking to Media Week at the Microsoft Imagine held in London's Tech City. Creegan said that the new in-app ad ... is a unique digital amalgamation that can bring this all together." Microsoft has enabled rich-media ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

), director of creative and integrated solutions at Sports Revolution. The sport media specialist ...

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