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Campaign Viral Chart: Microsoft IE fights back

07 Dec 2012 | by Ben Hall

8. Crowdrise 'self-taught African teen wows MIT' by Radical Media 19,654 shares this week ...

Campaign Viral Chart: Bieber does viral double

30 Nov 2012 | by Ben Hall

" by Radical Media 57,128 shares this week All time: 195,330 shares ...

Durex "#1share1condom" by Havas Worldwide

29 Nov 2012

Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV ...

Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares

23 Nov 2012 | by Georgina Brazier

.I.T.' by Radical Media 123,792 shares this week All time: 136,776 shares ... 8. Made Many 'your mo will get fuller' by Break Media 28,434 shares this week All time: 102 ...

Obama's campaign won as it grew out of a web culture

22 Nov 2012 | by Russell Davies

Elections are great for media prognosticators they are to media and persuasion what wars are to weapons. You get sudden advances, step changes, leaps forward. Elections are laboratories for communication techniques. And the Obama campaign certainly seemed to win the big data war. They understood ...

Transport for London ads warn against taking illegal minicabs

19 Nov 2012 | by Gemma Charles

Timed to coincide with the start of the Christmas party season, the 'Safer Travel at Night' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created in-house by TfL which allows people to book their nearest minicab. Previously, the service ...

US election campaigns

15 Nov 2012

. Presidential campaigns are rather good at defining eras and reflecting our enthusiasms for new media platforms ... media theorists, the simple conclusions are inescapable. Interestingly, though, research (from, among ... that made the best integrated and targeted use of digital (particularly social) media ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

media. They calculated that their people were their media. Every day, thousands of volunteers walked ...

British Legion to mark Remembrance Sunday with simultaneous tweets

06 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

The Royal British Legion has signed up to use the new Thunderclap social media tool, which...UK organisation to use Thunderclap. The social media tool allows groups to automatically issue identical social media messages at a designated time. Visitors to the Remembrance Sunday page ... of social media to remind millions of Britons that they have a very personal opportunity to honour the men ...

Peta 'stay firm and fresh' by Fallon London

05 Nov 2012

The work, by Fallon, launched in conjunction with World Vegan Day. The film is designed to show men how a vegan diet can help prevent and treat the symptoms of impotence. It will appear on YouTube and across Peta s worldwide affiliate social media channels, including Twitter, Facebook and Tumblr. The work ...

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