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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December ) Campaign ... and Goodstuff for media. ( Campaign, Thursday 13 December ) Audi UK head of marketing Dominic Chambers left ...

Campaign Viral Chart: Microsoft IE fights back

07 Dec 2012 | by Ben Hall

8. Crowdrise 'self-taught African teen wows MIT' by Radical Media 19,654 shares this week ...

The 10 most popular ads among YouTube UK users in 2012

06 Dec 2012 | by Sarah Shearman

. 1. Honda Civic "spark" HD TV ad, created by Wieden Kennedy London with media by Starcom ... and EHS 4D with media by OMD 3. Durex, "Durex Vinyl", created by Euro RSCG with media by Zenith 4.O2 " O2 pay go go go is here', created by VCCP with media by ZenithOptimedia 5 ...

Campaign Viral Chart: Bieber does viral double

30 Nov 2012 | by Ben Hall

" by Radical Media 57,128 shares this week All time: 195,330 shares ...

Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares

23 Nov 2012 | by Georgina Brazier

.I.T.' by Radical Media 123,792 shares this week All time: 136,776 shares ... 8. Made Many 'your mo will get fuller' by Break Media 28,434 shares this week All time: 102 ...

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

advertising, has somewhat lagged behind in embracing social media. However, in the current climate it is more ... experimenting with Pinterest or Instagram to capitalise upon this new social media-ness of car buying and take part in the automotive online conversation. Ford was one of the pioneers of this social media ...

Connected Campaign of the Month: Audi

22 Nov 2012

Other media Outdoor, print, digital Link www.facebook.com/audiuk Background ... digital manager at Audi UK, said: "This social media campaign took the idea of everything you need ... fullest. That would indeed be everything it d need." MEDIA Richard Morris, managing director ...

Time Inc and Toyota trial content-tailored ad model

21 Nov 2012 | by Ben Bold

Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model...marketing media manager at Toyota, added: "What this brings is the ability to marry insights ...

Auto Trader launches Ignition on tablet

08 Nov 2012 | by Nick Batten

. John King, the chief executive of Trader Media Group- the publisher of Auto Trader- said in July ...

Campaign Viral Chart: Stars of the screen boost Movember and Call of Duty sharing

02 Nov 2012 | by Ben Hall

, washing with whale oil and eating a raw onion. The ad, created by Brake Media/Made Man, has been shared ... Media/Made Man 38,997 shares this week All time: 62,850 shares ...

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