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The 10 most popular ads among YouTube UK users in 2012

06 Dec 2012 | by Sarah Shearman

. 1. Honda Civic "spark" HD TV ad, created by Wieden Kennedy London with media by Starcom ... and EHS 4D with media by OMD 3. Durex, "Durex Vinyl", created by Euro RSCG with media by Zenith 4.O2 " O2 pay go go go is here', created by VCCP with media by ZenithOptimedia 5 ...

B&Q "make it perfect" by McCann London

13 Nov 2012

Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity. ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. ( Media ... social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

to a wider audience through social media carries more kudos. Innocent teamed up with Disney's Club ...

FMCG firms help push digital adspend to record high of £2.6bn

09 Oct 2012 | by Sarah Shearman

in mobile rose 132% year on year to 181.5m, video was up 43% to 69.8m and social media banners increased ... .8 Finance 15.8 Entertainment Media 12.9 Retail 10.6 Travel Transport ... the internet and mobile also saw a lift from video and banners in social media. It grew 10.6% year ...

Online video: views from the floor at the IAB's In Demand conference

17 Sep 2012 | by Ben Hall

of the medium from delegates from SpotXchange, Carat, MediaMind, Unruly Media and YouTube.

Harveys in talks with agencies about digital

26 Jul 2012 | by Maisie McCabe

an agency to work on its digital media and search....digital media buying, paid and organic search and possibly digital creative. Harveys' media agency ... on the above-the-line media planning and buying. Separately, Harveys is conducting its annual review of its relationship with Starcom MediaVest, but it is not speaking to any other media agencies and there are no plans ...

Lego runs TeamGB outdoor campaign for minifigures

24 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

The 35 ads, created by Dazzleship, feature the different Lego Team GB figures smiling above a strapline wishing the different athletes good luck, from the UK's boxers to gymnasts, further supported by digital outdoor executions. Media buying has been handled by Carat and Posterscope. The campaign ...

TBWA\London lands £10m Beko digital brief

19 Jul 2012 | by Sara Kimberley

handles above-the-line advertising. It will now also handle social media strategy, optimisation ... was created by Snack Media, a subsidiary of the sports marketing agency Sports Revolution. ...

The Influencers: eBay's Olivier Ropars on the future of mcommerce

05 Jul 2012 | by Nicola Clark

mobile sales beyond $8bn this year. Before joining eBay, he spent 15 years in the telecom and media ...

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