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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ... social media from both a marketer s perspective and a consumer perspective, and has highlighted some ... irritated by that company s social media behaviour - an alarming revelation because the research suggests ...

Instagram boss denies users' photos will be sold for advertising purposes

20 Dec 2012 | by Matthew Chapman

to sell photos for advertising purposes, following a social media backlash.

Wickes appoints OMD UK to search account

18 Dec 2012 | by Maisie McCabe

pitch involving Aegis Media's iProspect....s sister Aegis agency Carat picking up the Wickes 23m media planning and buying account at the end of last year . Wickes introduced the Wickesy the dog in September, in a social media and TV campaign for its paint range by the advertising agency MWO and the social media shop Jam. The Engine-owned social ...

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

and couponing, but social media activity coupled with a combination of location-based mobile services and action ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

, mobile and app development, social media activity and search marketing skills. Mobile currently tops ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December ) Campaign ... and Goodstuff for media. ( Campaign, Thursday 13 December ) Audi UK head of marketing Dominic Chambers left ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation ... not looked so healthy for decades. And it is all down to social media - the very thing that many thought ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

in all above-the-line media. In second place was Starbucks with its #FreeStarbucks campaign, in March ...

Top 10 online ads

13 Dec 2012

in the Interactive Media Entertainment category. Agency: Wieden Kennedy; creatives: Tony Davidson, Kim Papworth ... media in the first ten days and its online training video reached its five-year target in only five days ...

Digital Agency of the Year: Work Club

13 Dec 2012

45 per cent year-on-year growth. The social media agency, which was born from the remnants of i ...

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