23 Nov 2012
| by Staff
Senior figures from the marketing, creative and media sectors came together to debate the future..., Warner and Zitter face questions from Torin Douglas
Chaired by Torin Douglas, the BBC's media correspondent, the summit featured keynote addresses from Andre McGarrigle, head of audience at Guardian Media ...
Tablet media was on the agenda at The V A's Hochhauser Auditorium
A lively panel debate, featuring ...
22 Nov 2012
Other media Outdoor, print, digital
digital manager at Audi UK, said: "This social media campaign took the idea of everything you need ...
fullest. That would indeed be everything it d need."
MEDIA Richard Morris, managing director ...
29 Oct 2012
| by Elle Graham-Dixon, Elvis
Ultimately, when working outside of traditional media formats and making things other than ads, we have ...
29 Oct 2012
| by Jon Davie, Zone
-fashioned media partnership.
When we applied a gaming layer to hold all of the different campaign elements ...
25 Oct 2012
Campaign Boots No7 Match Made
Agency OMD, Drum
Other media TV ...
Dodds, executive director, brand and marketing comms, Virgin Media
"Anyone who knows me ...
the product, seek affirmation from your friends, advocate the Facebook page etc.
"Great media partnerships ...
20 Sep 2012
The Jubilee and a sporting summer provided the perfect context for the brand's social media push....Campaign
was effectively "thermally activated" by Carat, Diageo's UK media agency. From 20 March, summer-themed content ...
that the brand is encouraging."
SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM
"What can ...
22 Aug 2012
| by Robin Frewer, director of travel and finance sector, Google UK
The rise of digital media has increased the pace and the complexity of modern marketing, but also
17 Aug 2012
, Immersive Media
TV, out-of-home, press partnerships ...
domestic Tier One partner of the London 2012 Olympic and Paralympic Games. It is using social media ...
in experiencing the spirit Lloyds TSB captured."
Mark Creighton, chief operating officer ...
19 Jul 2012
| by Mobbie Nazir, JWT London
With the increasing prevalence of smartphones and connected TVs, social media has become integral...ideas. As the appeal of the internet has widened, social media has often driven change. At its heart ...
and texting on phones to embracing pictures and video. Social media now dominates the online agenda.
. The ubiquity of social media means that it cuts right across organisations. So, a social strategy needs ...
19 Jul 2012
| by Mads Holmen, goviral
to the conversation. Social curation is booming.
What is really happening to media?
Due to technological advances and proliferation of devices, humans now generate massive amounts of content. Before social media, there was no place to catch all of this content and conversations and turn them into media. Now, close to 30 per cent ...