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and couponing, but social media activity coupled with a combination of location-based mobile services and action ...
Much has been written about the fragmenting media landscape and the importance of understanding how digital and social are changing the way that consumers are consuming media. In my experience ... and disaggregated media world. If the consumer s perception of a brand or product is made up of many ...
and expect personalised experiences. The future of display, video and social media advertising lies in true ...
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about...Why? Simple. The very term social media has become a stumbling block. It gets in the way ... media means different things to different people - and it means multiple things to brands. Part of the problem is clearly illustrated by the split personality that social media can have as far as brands ...
Hadoop - leveraging social media listening and clickstream data. Another major success factor ...
, media lawyers, Taylor Wessing LLP....tweets and other statements on social media. Twitter users and anyone else using social media ... media does not mean that there is no liability for those comments or conversations. If it is likely ... be taken into account when awarding damages. It is an important reminder that online and social media ...
manager with responsibility for social media analytics, MediaCom EMEA....has become even more important if brands want their social media devotion to be successful in the long ... with responsibility for social media analytics at MediaCom EMEA ...
in longer form content that creates ongoing conversations with its customers beyond traditional media ... (say a 30 seconds slot) destined for a broad audience via push media - it is not designed to take on a life of its own outside of the bought media that supports it. When we stop paying for TV, display ...
Elections are great for media prognosticators they are to media and persuasion what wars are to weapons. You get sudden advances, step changes, leaps forward. Elections are laboratories for communication techniques. And the Obama campaign certainly seemed to win the big data war. They understood ...
Forget the obsession with social media in favour of simply being social, writes Brian Elliott...Recent, and increasingly desperate, efforts by some players in the social media space to monetise ... . The media part (ie, the way we make money from this stuff) is now overwhelming even the most social of social media brands. The problem is the nature of the beast lies not in the media part but the social ...
