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Samsung targets creative technologists in latest campaign

27 Nov 2012 | by Sarah Shearman

will be seeded across social media channels today, and spread through blogger outreach. The creative director ... and media was handled by Starcom. The campaign is part of Samsung s overarching strategy for the device ...

Digital Radio and BBC "D Love" by RKCR/Y&R

20 Nov 2012

. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media. ...

M&C Saatchi launches first Virgin Holidays work

19 Nov 2012 | by Sara Kimberley

, Thailand, Mexico, Japan and Barbados. The idents will be supported by social media activity across YouTube, Facebook and Twitter. Media planning and buying was handled by Manning Gottlieb OMD. Andrew Shelton ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

and digital display. The tool will also inform PR activity delivered by MHP Communications, with media ... across media channels will be targeted with product PR. Experiential activity, managed by Sense ... will be underpinned by social media activity run by We Are Social. A bespoke gaming app will comprise four stages ...

B&Q "make it perfect" by McCann London

13 Nov 2012

Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity. ...

Nintendo drops celebrities for Wii U launch campaign

13 Nov 2012 | by Matthew Chapman

. Experiential will comprise 20% of media spend, in an attempt to get Nintendo products into people s hands . ...

Peta 'stay firm and fresh' by Fallon London

05 Nov 2012

The work, by Fallon, launched in conjunction with World Vegan Day. The film is designed to show men how a vegan diet can help prevent and treat the symptoms of impotence. It will appear on YouTube and across Peta s worldwide affiliate social media channels, including Twitter, Facebook and Tumblr. The work ...

Twitter confident interest-led targeting has benefits over Facebook friends

31 Oct 2012 | by Arif Durrani

around that in the coming year, and I think it ll be even more successful." Also at IAB Engage, Media ...

'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

30 Oct 2012 | by Ben Hall and Sarah Johnson

Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit. Alps added that social media was making the live TV ...

British Airways 'short haul' by BBH

24 Oct 2012

, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill. ...

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