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I Spy Marketing launches technical development labs

30 Sep 2010 | by Sarah Shearman

I Spy Labs has created a tool to help manage social media advertising, allowing clients to run ... the launch to coincide with a period of rapid growth in social media paid-marketing. Grant Muckle, I Spy ... order-of-magnitude improvements in their social media paid-marketing strategy and execution ...

BA digital marketer joins BBC.com as commercial director

29 Sep 2010 | by Maisie McCabe

-launched in 2006, mobile platforms and BA s first major foray into social media. Davis has held various roles ...

Comparethemarket appoints Steak to search account

29 Sep 2010 | by Sarah Shearman

.com announced that ZenithOptimedia had retained its 15m media account. ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

. Toxic media There is often an assumption that the youngest group in society, having grown up with ubiquitous, always-on media, is less inclined to feel overwhelmed and influenced ... that the media s influence on events, such as the recession, is neither small nor benign. When asked did ...

LinkedIn hires Clive Punter for new sales role

29 Sep 2010 | by Sarah Shearman

Punter will head up LinkedIn's marketing solutions division, which connects brands, products and service to the network of professionals. He will be responsible for driving LinkedIn s product offering and deliver value for marketers, in partnership with media agency networks, expanding LinkedIn s international ...

AXA PPP launches campaign to promote private medical cover

28 Sep 2010 | by Katherine Levy

." MPG has handled media buying for the campaign. ...

Tourism Australia and Emirates entice Brits to go down under

28 Sep 2010 | by Sara Kimberley

Created by DDB, the campaign will run throughout October and includes radio, print, online and cinema advertising. Media planning and buying is being handled by Carat and Starcom. The ads will showcase Australia's wildlife, lifestyle and people once again, to encourage Britons to fly halfway around ...

TGI Friday's targets customers with location-based technology

27 Sep 2010 | by Sarah Shearman

campaign was to engage a broad range of consumers with a rich media location-based mobile advertising ...

Hotels.com appoints social media agency

27 Sep 2010 | by Sara Kimberley

-European social media account....The agency will responsible for the hotel site's social media strategy, from strategic advice ... knew how to handle social media at scale helped hugely by its international presence and instilled ... looking to book holidays, Hotels.com understands the value of ensuring its social media strategies ...

Don't mess with Sweden on Twitter

23 Sep 2010 | by Staff

Media Culpa has the story how flight search engine Dohop.com tried to generate business via Twitter

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