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NYTimes adds Facebook feature ahead of paywall

, as it reportedly struggles to attract subscribers , eschewing social media. The New York Times with its Facebook link is keeping social media central to its content strategy. It is a reminder that the New York ... Facebook. Denise Warren, senior vice president and chief advertising officer, The New York Times Media ...

EBay redoubles marketing efforts for fashion offering

The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin ... , spanning press, outdoor, online, email, social media and PR. The activity used the strapline "The clothes ...

Chelsea launches online TV portal

The portal, produced and maintained for Chelsea by sports media specialist Perform, will include interviews, live press conferences and behind-the-scenes features on the football club. It will not carry ... media said: "The relaunch of Chelsea TV is an exciting part of our digital ambitions and, through ...

Close-Up: My YouTube ad of the week - The Expendables

media for theatrical marketing, explains: "We took The Expendables to the next level by turning ... , being hosted in partnership with the Campaign Media Awards. Find out more here ...

Social link-sharing site Digg relaunches

Digg v4 will have a greater emphasis on social media, asking users to follow other users from a series of lists curated by Digg, and from friends on Facebook, Twitter and Google accounts. The links, which appear as a news feed, will either have been "dugg" by the users' friends, or a sponsored ...

Stores use social media in back-to-school drive

Supermarket chains are integrating social media into their back-to-school marketing campaigns...Consumers are increasingly discussing school uniform via social media platforms and forums ... to social media specialists We Are Social, 'mummy bloggers' and women over 35 are the fastest-growing demographic in social media, reflected in the rising popularity of parenting networks. Carrie Longton, co ...

Battle for 'local' advertising revenues intensifies

competition with location-based social media app Foursquare, which is rapidly gaining traction with UK ... , according to Adam Field, head of social media at MPG. He added that advertisers should try to maximise ...

Google's logo is the most prominent in the UK

within the top 10 that is not from the media and technology sector. Mark Pearson, chairman ...

Facebook becomes number one in India

Total India Age 15+, Home Work Locations Source: comScore Media Metrix Read more Brand Republic ...

Online video ads fall short in viewer engagement

" was given by 26% of respondents. James Bates, Deloitte media partner, said: "Online advertising's poor ...

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