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The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Etap Hotel, the European budget hotel chain, is launching a social media campaign to find Britain...marks Etap Hotels first venture into social media in the UK. It will be supported by a viral campaign ...
to reposition as an online travel business to consumers. Thomas Cook is currently reviewing its UK media planning and buying account, which is worth an estimated 30m. The majority of the media business for Thomas Cook Travel Services and Thomas Cook Travel Shops is held by Arena Media. ...
has been refreshed. A more "consultative" element will be added to the site, using social media ... recommendations and reviews from other users, but Opodo wants to extend this to users' friends on social media ... of several moves by Opodo's rivals to gain greater returns from search and social media. Expedia has also ...
-launched in 2006, mobile platforms and BA s first major foray into social media. Davis has held various roles ...
. Toxic media There is often an assumption that the youngest group in society, having grown up with ubiquitous, always-on media, is less inclined to feel overwhelmed and influenced ... that the media s influence on events, such as the recession, is neither small nor benign. When asked did ...
Created by DDB, the campaign will run throughout October and includes radio, print, online and cinema advertising. Media planning and buying is being handled by Carat and Starcom. The ads will showcase Australia's wildlife, lifestyle and people once again, to encourage Britons to fly halfway around ...
Media Culpa has the story how flight search engine Dohop.com tried to generate business via Twitter
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... at the Campaign Media Awards on 17 November. In a departure from conventional advertising awards, the YouTube Ad ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ...
picked up the AA's 22 million online media account from the former digital media agency i-level without a pitch in January 2008. Carat had held the media account for Saga since June 2005. The AA ...
