Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative...Since Vince Cable s comments to an undercover reporter first emerged on Monday this week, Brandwatch has picked up 9,000 mentions of Vince Cable across social media platforms, with the largest ...
articles, was filtered out.
Giles Palmer, chief executive of Brandwatch said: "Social media is now one ...
13 Dec 2010
| by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ...
on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ...
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
of TV ads. At a time when many brands are increasing their investment in social media and embracing ...
that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ...
, resulted in masses of media coverage. They also allowed Liberal Democrat leader Nick Clegg, who before ...
01 Dec 2010
The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our ...
founder Dave Trott and BBH worldwide creative director John Hegarty.
Social media activity includes ...
24 Nov 2010
| by Staff
by using social media, from Twitter to Facebook, blogs, video and live photo streams.
19 Nov 2010
| by Noelle McElhatton
75,000 at Wednesday night s Campaign Media Awards, an event sponsored by the video-sharing channel ...
to handle its social media account....The charity has not previously used an agency to handle social media. SFW was appointed by Andrea Jones, Centrepoint's head of individual giving. SFW will be responsible for developing a strategy ...
Agency and, last year, Centrepoint appointed Starcom MediaVest Group to handle its 1 million media ...
02 Nov 2010
| by Noelle McElhatton
A social media-adapted version of the Old Spice 'The best your man could smell like' is vying...at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
and to vote, go to youtube.com/iloveads . For information on attending the Campaign Media Awards on 17 ...
The contract will consolidate the charity's existing digital acquisition marketing into one account.
ActionAid currently works with Minute Steak (part of Steak), Online Media Group, TradeDoubler and Affiliate Future. We Are Social, which works on social media projects for the charity, is not affected ...
29 Sep 2010
| by Pulse @ McCann London
.
Toxic media
There is often an assumption that the youngest group in society, having grown up with ubiquitous, always-on media, is less inclined to feel overwhelmed and influenced ...
that the media s influence on events, such as the recession, is neither small nor benign.
When asked did ...