13 Dec 2010
| by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ...
on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ...
media and no rules were in place at that time. "There were no clear rules on commercial activity ...
06 Sep 2010
| by Noelle McElhatton
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ...
at the Campaign Media Awards on 17 November. In a departure from conventional advertising awards, the YouTube Ad ...
with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ...
17 Jul 2010
| by Noelle McElhatton
with consumers Database marketing Where database marketing and social media meet, by Acxiom s Steve ...
12 Jul 2010
| by Graham Cooper
undergone a change in its fortunes as it adapts to the omnipresence of new media. Integrated campaigns ...
targeted way of driving people online. Integrated with social media, it enables brands to reward ...
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
solutions), Haymarket Brand Media
Read the intro
Matt Dyke and Kevin Sutherland, AnalogFolk ...
spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets.
Social media is that big a ...
.
Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ...
: "Social media: as you can see, we're learning as we go." Aren't we all to some degree?
In addition ...
25 Jun 2010
| by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ...
, according to Sky.
Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ...
and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.)
With the nature of the internet, it's not possible to predict what ...
lots of small media ideas.
Hold on a minute. So in this allegedly new model, the communication idea ...
25 Jun 2010
| by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
media.
Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ...
Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...
generate its own large-scale momentum and following without the luxury of huge media budgets.
- Adam ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
on their own web properties and in promotional areas on third-party media sites.
Social shopping experiences ...
collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...