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WPP invests $5m in Facebook marketing platform Buddy Media

29 Oct 2010 | by Ben Bold

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...The aim of the strategic partnership is to allow WPP to improve its clients' engagement with Facebook users. WPP's investment will enable it to incorporate Buddy Media's platform into its technological products, so that brands can easily integrate Facebook-targeted marketing into their campaigns ...

Albion revs up Epson printer campaign

05 Oct 2010 | by Mark Banham

for Speed microsite www.epson.co.uk/speed , as well as seeded through social media channels ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... at the Campaign Media Awards on 17 November. In a departure from conventional advertising awards, the YouTube Ad ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ...

Clash-Media shuts UK trading operation

23 Jul 2010 | by John Reynolds

Clash-Media, the lead-generation company, closed its UK trading operation today (23 June...Clash-Media chief executive Ed Bussey confirmed the closure of the unit, following a group ... would be redeployed with the global structure. Clash-Media is understood to have around 100 employees ... for customers around the world, including Whiskas, Toyota, and Cheapflights. Earlier this week, Media Week ...

iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines. The platform uses linguistics technology to tap into social media networks. Jason ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

with consumers Database marketing Where database marketing and social media meet, by Acxiom s Steve ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests...of which recently appointed its first social media chief. These global brands have made social media ... new way to connect Social media presents an enormous opportunity to reach people in a new way and ... is how to do it. While consumers have taken the opportunities afforded by social media and run with them ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

undergone a change in its fortunes as it adapts to the omnipresence of new media. Integrated campaigns ... targeted way of driving people online. Integrated with social media, it enables brands to reward ... volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also ...

Thomson Local promotes Jill Pringle amid plans to surprise the market

05 Jul 2010 | by Joe Thomas

for local businesses using a multitude of media, and it is important that we are giving our customers ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...

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