Viral View: Love the spoof!
10 Sep 2010 | by Jimmy Maymann
social media functionality to the content also has significant impact. For most brands the results ...
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Is Facebook becoming the anti-social network?
03 Nov 2010 | by Suzy Bashford
activities,' says Dr Dan O'Connor, head of research at social media agency RMM. Similarly, O'Connor argues ... the major issues affecting Facebook's status as a trusted media platform. Guy Levine, chief executive ... . The statistics are based on a group of adults who have been online in the past month. Source: Kantar Media's GB ...
Close-Up: My YouTube ad of the week - Perrier
06 Aug 2010 | by RICHARD HUNTINGTON, director of strategy, Saatchi & Saatchi
competition, being hosted in partnership with the Campaign Media Awards. Entry is free. Find out more here ...
Viral View: Old Spice campaign smells great
16 Jul 2010 | by Jimmy Maymann
of what can happen if you get the right mix of creative and media planning ingredients - earned media ... clip. Interesting creative and using social media to engage with viewers are essential ingredients ... what you ve always needed for any creative campaign to succeed and that s great media planning ...
Media: All about Apple's iAd
18 Jun 2010 | by Alasdair Reid
. For instance, there is hardly a squeak in mainstream news media about, say, allegations of shoddy corporate ... their support. Apple's awesome PR machine went into overdrive, with most media outlets reporting its claim ... , the media director of Unilever North American, who commented: "IAd will revolutionise mobile advertising ...
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