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the result of Ofcom's investigation into whether the deal could harm media plurality in the UK ... the takeover to the regulator on 4 November. Talking about the move, Sorrell told Media Week: "Probably ... trends we see in the media industry." The WPP leader s comments come as Murdoch s newspaper operation ...
Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full...Dan Clays, managing director at Arena Media, said: "We have called it 247 Social because ... expertise working closely with all media." The division, which will work on activity for existing Arena Media clients such as Domino's, has won Hewlett Packard (HP) as its first new client. 247 Social ...
Facebook hasn t just pulled away from its rivals, it has rocketed into the social networking stratosphere. With active users last officially recorded at 500 million and now thought to be more than 600 million, Facebook has become the unquestioned king of the social media sector, leaving MySpace and Bebo ...
in delivering superfast broadband. With Virgin Media and BT rapidly deploying networks, nearly 50% of households ...
and social media platforms to ensure each deal has enough interest to go through. Half of the revenue goes ...
-house by Auto Trader, showcases its vehicles to Auto Trader mobile users. The car manufacturer's media agency Maxus planned and bought the campaign. In September, Trader Media-owned Auto Trader rolled out a 2m ...
In the second live debate organised by News International and Haymarket Brand Media, the panel...Now that we are all coming to terms with a digital world where media content is put into a ... Commercial and Haymarket Brand Media brought together people at the forefront of these changes. In front of a ... the traditional media economy is adapting to a digital world what has changed and what must change further ...
OMD has also trialled the format for Virgin Media ads. The advertisers only get charged when the viewer has chosen to watch the ad, and so hopefully engaged with its message. Talking to Media Week ...
weather tool and the ability to share content via social media platforms such as Twitter and Facebook ...
of media sales chiefs in front of an audience of the agency search and selection company's marketer clients ... across media, Daglish answered he saw more online inventory going into real-time bidding exchanges but MySpace's would not. He said: "MySpace and Fox Interactive Media will not be participating in real ...
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