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O2 plans Near Field Communication launches in 2011

23 Dec 2010 | by Ed Owen

media award at its Effectiveness Awards in November, and launched its international favourites ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Amazon tops online satisfaction poll

22 Dec 2010 | by Ed Owen

the rating went up from 67 to 71 points, based on information from the Interactive Media in Retail Group ... since last year. While many retailers are investing heavily in social media and mobile websites or apps, a relatively small number of shoppers were influenced by social media or used their mobile phones ...

L'Oréal Luxury launches major foray into online display with YouTube

17 Dec 2010 | by Sarah Shearman

designed in collaboration with Fred Farid media and implemented by ZenithOptimedia, will be the subject ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

of TV ads. At a time when many brands are increasing their investment in social media and embracing ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ... , resulted in masses of media coverage. They also allowed Liberal Democrat leader Nick Clegg, who before ...

Digital Agency of the Year: Dare

10 Dec 2010 | by Gareth Jones

. The talents of executive planning director Nick Emmel and senior social media planner Helen Lawrence ... are striving to reinvent themselves in readiness for the realities of the convergent media future, Dare has ... and a tattoo. Despite having no associated media spend, the 'Human avatar' was featured in all the major ...

Vodafone launches F1 video in social media push

08 Dec 2010 | by Sarah Shearman

Vodafone has released an online video today featuring the Vodafone McLaren Mercedes Formula 1 drivers Lewis Hamilton and Jenson Button as part of its Vodafone Racing Facebook campaign.

Heineken to sell branded goods via Facebook shop

07 Dec 2010 | by Andrew McCormick

The Dutch lager brand is aiming to tap into Facebook's 560m active users, and its own fanbase of nearly 1m on the site, to build a profitable retail operation. The store will offer Heine-ken-branded clothes and merchandise, but Floris Cobelens, manager of global digital media at the brand, plans ...

Andrew Walmsley on Digital: The premium content gap

01 Dec 2010 | by Andrew Walmsley

The idea that free online content is killing media owners is wrong. It's free data that...premium content could collapse. The emergence of smart ad sales networks like Specific Media has ... by the publisher. Effectively, the system, like other forms of behavioural targeting, decouples the media ... . Spurred on by eroding margins in media buying, they have eyed with envy the profits being made ...

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