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Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising

Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...

US regulator clears Google to acquire DoubleClick

21 Dec 2007 | by Jacquie Bowser

display-ad business by offering a centralised system that gives advertisers and media agencies the ability ...

Telegraph.co.uk boosts traffic by almost 2m users

20 Dec 2007 | by Jacquie Bowser

Roussel, digital editor of Telegraph Media Group, said: Telegraph.co.uk is going from strength ...

GCap links with iTunes for music sales on station sites

20 Dec 2007 | by Nikki Sandison

LONDON - GCap Media has signed a deal with iTunes that will involve its station websites heavily...at GCap Media, said: This campaign with iTunes allows our users to easily buy the music ...

Microsoft, Google and Yahoo! fined over gambling ads

20 Dec 2007 | by Alex Donohue

m ad and content distribution deal with Microsoft that ends the media group s ties with DoubleClick ...

Mission Marketing Group acquires RLA in £9.5m deal

19 Dec 2007 | by Alex Donohue

RLA Group, which specialises in on- and offline communications and media buying, has clients in the automotive and retail sectors, including Goodyear, Dunlop, Volkswagen and Teleflorist. It employs 60 staff ... the acquisition would add specialist expertise to specific industry sectors from its work in the media planning ...

Online advertising: Top 100 online advertisers

19 Dec 2007

in skyscrapers, banners and buttons. Rich media formats have become popular as rising broadband uptake has...DATA FILE Company Internet Spend Share All media Spend spend yr/yr of all spend yr/yr (pounds) chng(%) media ... merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...

Marketing League Table: Digital leagues

19 Dec 2007

Graphico New Media 4,130,000 2,370,000 74 35 Poke 4,010,000 2,225,000 80 36 CMW Interactive 3,900,000 4,000,000 -3 37 E3 Media 3,734,850 2,945,320 27 38 Freestyle New Media Group 3 ...

TMN to acquire Internet Business Group for £9.8m

14 Dec 2007 | by Nikki Sandison

LONDON - Online direct marketing group TMN has agreed to acquire online advertising and media group...agency TMN Media; full service digital advertising agency EDR; online fieldwork service arm ID Factor ... : Affiliate Future, a performance marketing network; IBG Media; and e-commerce. TMN aims to increase its UK ...

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