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INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

As a renowned new-media expert and faker, people often ask me: Is it already too late to make a...As a renowned new-media expert and faker, people often ask me: Is it already too late to make a ... , there is plenty of room. Currently, you only need to know half a jack about computers to join the new-media ... month was suspiciously similar to every other bog-standard, macro-media, director-written pile of art ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

equivalents. Part of the problem, he ackowledges, is that comparing the two forms of media is fraught ... have yet to prove that they can sell mass-market products on the Internet, Ogilvy and Mather s new-media ... as the same as in traditional media - that is, in the traditional billboard approach. If I have a million ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

the one that the media, or a regulating body, feels fit to present. Athena Lamnisos, Friends ... industry has already extended the ASA s codes to cover non-broadcast electronic media, and our copy ...

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

-nose prize of the week must also go to me - as both of these brands are clients of 20/20 Media client ... internationally and to gain experience of the new medium Created by the FT Graphics design The Media Factory ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

Rael Fenchurch, the agency s head of new media, created what he calls a Web depository ...

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

it is continuing to place on the Internet, according to a senior media lawyer....Friends of the Earth cannot be forced by law to withdraw the banned cinema ad which it is continuing to place on the Internet, according to a senior media lawyer. Loopholes in the rules ... also go back into cinema. However, media owners would probably block this because they support ...

MEDIA: UPI’s news full of eastern promise for UK business

Privately-owned press agency United Press International has teamed up with the BBC to create what its calls a comprehensive news service for UK companies doing business in the Middle East.

NEWS: ASA to challenge Friends of the Earth over Internet commercial

-broadcast media. For the moment, the ASA is avoiding the threat of further action. However, Crawford ...

MEDIA: GO2: AN EXPERT’S VIEW

Paul Syrysko says there is much to admire about the Guardian s new Net facility

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing...Communications to work alongside Bean MC on the planned pounds 2 million launch of its new-media publishing ... of the advertising activity won t take off until the new year. Equinox will handle media planning and buying ... Sullivan, the marketing director of Planet Internet, said it would be advertising in new-media ...

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