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Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

will rely primarily on in-house promotions through the group s existing media verticals for its above ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five ... Express branding. Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the creative. American Express claims it is the UK s first geo-targeted taxi media campaign. Development ...

IAB reports 2012 boom in affiliate marketing spend

22 Jan 2013 | by Matthew Chapman

; telecoms and media companies account for 10% of the market. ...

MasterCard signs Rita Ora to front 'Priceless Remakes' campaign

07 Jan 2013 | by Alex Brownsell

London, will include TV, print, outdoor, digital and social media activity, including promotion via ...

City Index puts 9% of UK budget into branded content

11 Dec 2012 | by Daniel Farey-Jones

, social media engagement and the chance for the public to join in. The 100,000 prize was won by John ... media interest. Walsh's victory in the final episode can be seen in the video at the bottom of this page ... social media, where we continue to grow and dedicate more resources." The Trading Academy was produced ...

The 10 most popular ads among YouTube UK users in 2012

06 Dec 2012 | by Sarah Shearman

. 1. Honda Civic "spark" HD TV ad, created by Wieden Kennedy London with media by Starcom ... and EHS 4D with media by OMD 3. Durex, "Durex Vinyl", created by Euro RSCG with media by Zenith 4.O2 " O2 pay go go go is here', created by VCCP with media by ZenithOptimedia 5 ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

18 Nov 2012 | by Daniel Farey-Jones

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....November). Is there a more challenging time to join a supermarket's social media team than the post ... advertising revenue surpasses entire US print industry [print is dead] - The Wall 2. Seven Social Media ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....GroupM and UM land Johnson Johnson's 200m media business : Johnson Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth 200m. (Media Week, Friday 26 October) Tesco culls New Covent Garden Soups ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. ( Media ... social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic ...

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