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Dannii Minogue is fronting a social media competition, created by Jam, to promote the latest series of the reality show Britain Ireland s Next Top Model, which is being shown on Sky Living. As part of the Insta-Model competition, Minogue and Elle Macpherson, who are both judges on Britain ...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...
TMW has launched a social media campaign for Durex as part of its "intensely close" campaign. Two short online films, "car parking" and "ECG", will be seeded on the Durex s Facebook and YouTube page. "Car parking" features a young couple trying to reverse their car into an incredibly tight ...
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV ...
. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media. ...
Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity. ...
The work, by Fallon, launched in conjunction with World Vegan Day. The film is designed to show men how a vegan diet can help prevent and treat the symptoms of impotence. It will appear on YouTube and across Peta s worldwide affiliate social media channels, including Twitter, Facebook and Tumblr. The work ...
, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill. ...
The spot, by M C Saatchi, contains tips for men such as "never, ever strike up a conversation about anything other than sport during sport" and introduces the "manwich" bacon sandwiches made with HP Sauce. The campaign spans TV, radio, social media and in-store activation to raise awareness ...
Rainey Kelly Campbell Roalfe/Y R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai. The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD. ...
