09 May 2013
TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013....of the year, it came under pressure from media buyers seeking a weak link in the market but it held its ...
be worth as much as 40 million to Channel 4.
Voting opens for Media360
As Campaign and Media Week s Media360 event turns ten years old, the industry gets to decide who has been the very best ...
02 May 2013
. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ...
of marketing around convergence of connected experiences across screens."
Some media analysts are already ...
02 May 2013
and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ...
and turn things down online according to a whole host of factors, and we can also use offline media ...
03 Apr 2013
With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?
other media." However, brands must be wary about how consumers react to ads invading the most personal ...
20 Mar 2013
| by Staff
of discussion that emerged over the course of the day: social media, data and marketing talent.
Social media ...
at Twitter, describes the social-media platform.
You would be 'hard-pressed' to find a TV ad ...
, tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...
01 Mar 2013
| by Noelle McElhatton
A silent storm is gathering over Europe, and in its eye sits European Commission vice-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social-media ...
executive of Engine Group's data arm, Fuel. 'Publishing, retail and social media will all be curtailed ...
28 Feb 2013
were spared the terrible spectacle of Chou making an arse of himself on national media like his RIM ...
Weve's mobile messaging options into our digital media plans'. She believes Weve will overcome ...