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Is Blippar TV more than a gimmick?

TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...

Things we like

Campaign's selection of media news and views of note in the week before 10 May 2013....of the year, it came under pressure from media buyers seeking a weak link in the market but it held its ... be worth as much as 40 million to Channel 4. Voting opens for Media360 As Campaign and Media Week s Media360 event turns ten years old, the industry gets to decide who has been the very best ...

Is real-time marketing the future of advertising?

. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...

A question of class

and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ... and turn things down online according to a whole host of factors, and we can also use offline media ...

Social Tracker: Adidas

With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?

Can Facebook Home transform mobile marketing?

other media." However, brands must be wary about how consumers react to ads invading the most personal ...

Three lessons from this year's ISBA conference

of discussion that emerged over the course of the day: social media, data and marketing talent. Social media ... at Twitter, describes the social-media platform. You would be 'hard-pressed' to find a TV ad ... , tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...

Brands on alert: six things you need to know about draconian new EU data rules

A silent storm is gathering over Europe, and in its eye sits European Commission vice-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social-media ... executive of Engine Group's data arm, Fuel. 'Publishing, retail and social media will all be curtailed ...

HTC One

were spared the terrible spectacle of Chou making an arse of himself on national media like his RIM ...

Brands line up for new mobile ad platform Weve

Weve's mobile messaging options into our digital media plans'. She believes Weve will overcome ...

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