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Twitter launches TV ad targeting system

24 May 2013 | by Gordon MacMillan

. TV ad targeting on Twitter will integrate TV campaigns with activity on social media giving ads ... without requiring advertisers to use manual tracking or upload media planning details. Instead, when ...

How EA's Battlefield topped the 2013 Social Brands 100

23 May 2013 | by Sarah Johnson and Gordon MacMillan

part of what EA does in social media and it is a big part about why it has been successful over ...

EA scoops top spot in Social Brands 100

23 May 2013 | by Gordon MacMillan

in 2013 has reflected the growth of the social media industry over the past 12 months, with 715 brands ... of social media for customer service has moved on in leaps and bounds since last year. Many brands scored ... of what EA does in social media and it is a big part about why it has been successful over the past 12 ...

Teens take a different view of social media

22 May 2013 | by Gordon MacMillan

their differences Facebook and Twitter are often grouped together as "social media sites" or "social networking ... own. However, while Eight in ten online teens use some kind of social media. Twitter is still ... is the profile they use most often. By comparison, only 7% of teen social media users say they maintain a ...

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

it "didn't fare so well" and it failed to adapt with the arrival of social media. Today Flickr has ...

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

business. The deal will also give it a foothold in the social media world and access to the much sought ... with social media at its core, which is what makes it so attractive to Yahoo. "According to numerous ... of social media firms that came after Facebook and Twitter. Another possible target might have been ...

Users spending little time on Google+

10 May 2013 | by Gordon MacMillan

get the full measure of Google's problem when it comes to social media. The figures came ...

Carphone Warehouse launches 21st century Snake game

07 May 2013 | by Chloe Smith

to encourage friends to compete with each other and share their scores via social media. Users will also have ...

Retail brands dominate Social Brands 100 shortlist

01 May 2013 | by Gordon MacMillan

with charity, travel, FMCG, and publishing and media the most represented after retail the same five ... media behaviour and engagement, include Absolut, ASOS, Audi UK, B Q, Barclays UK and Barclaycard. Cadbury UK, which had a standout social media London 2012, is there too, as are Classic FM, Dorothy ...

Oreo wins Facebook top creative award

30 Apr 2013 | by Gordon MacMillan

consistently creative a brand could be in social media by creating work that was consistently engaged ... '. Campaign Performance The campaign scored Oreo masses of media coverage ranging from online and press, to ABC News and 'Jimmy Kimmel Live'. All this was achieved without media support for the first month ...

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