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Connected products confirm old brand truths

The medium is the message," Marshall McLuhan said in his book Understanding Media: The Extensions ... of the most disruptive media for brand communications to emerge since the internet itself ... level of brand interaction than at any other point in living memory. However, the media for all ...

Top 10 online ads

in the Interactive Media Entertainment category. Agency: Wieden Kennedy; creatives: Tony Davidson, Kim Papworth ... media in the first ten days and its online training video reached its five-year target in only five days ...

Digital Agency of the Year: Work Club

45 per cent year-on-year growth. The social media agency, which was born from the remnants of i ...

Durex "#1share1condom" by Havas Worldwide

Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference to HIV ...

British Airways 'short haul' by BBH

, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill. ...

Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai. The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD. ...

Transport for London 'bike frames' by M&C Saatchi

Mirrors. MEC was the media agency. ...

Gatwick Express 'Express tracks' by VCCP

Created by VCCP, in partnership with Sony Music Entertainment and Faber Music, the London to Gatwick journey has been scored with original music by the composer Philip Sheppard. The creatives behind the work, which is supported by outdoor, social media, seed films and press, were Jason Scott ...

Dove 'makeover activaion' by Ogilvy & Mather UK

A new social media advertising campaign for Dove aims to give women the chance fight back against

Brake 'got the msg?' by Blue Hive

by JCDecaux through Kinetic Media and Mindshare. This is the first advertising campaign Brake has launched. ...

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