22 Dec 2009
| by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom...the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ...
on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands, Michelin North America, said: "We believe MEC will bring a valuable new perspective to our media approach ...
plans and use of social media as part of a contrite reaction to its ongoing service disruptions....from Eurostar staff were extensively reported by the media and in social media, while subsequent ...
agency Fallon, media agency Vizeum, social media agency We Are Social and experiential agency Firelighter ...
to encourage people to travel with Eurostar. The company will also learn lessons from its use of social media ...
26 Nov 2009
| by Anne Cassidy
and media accounts across Europe....Team Saatchi currently handles advertising for the organisation, while its media planning and buying is managed by the Cyprus-based agency Epistle. The territories included in the review include ...
. Carat has also since handled media buying on a one-off TV project. A recent TV campaign by Team ...
25 Nov 2009
| by Staff
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn...the media barter company developing its client base on a global scale. Miroma Group CEO Marc Boyan said ...
social media, creating viral content and getting the tone right to interact credibly with the youth ...
LONDON - EasyJet has called a review of its £30 million pan-European media planning and buying
03 Nov 2009
| by Staff
are the buzzwords for aviation in 2010. Agencies used? MPG/Media Contacts for media, Prospect for design and a ...
and this is reflected in its budget percentage and the overall media mix. The prominence of micro-blogging and content ...
. If you could get one message out to media owners and agencies, what would it be? Integration ...
LONDON - Flight Centre, the global travel agent, is planning to review its UK media account...;
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Total Media currently holds the UK account. The travel brand has ...
22 Oct 2009
| by Staff
LONDON - Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a
LONDON - First Choice has appointed Media Contacts to its digital media planning and buying account....tasked Media Contacts with running First Choice's online campaigns which will diversify from just PPC to include various digital marketing activies. The account has been won from incumbent Searchworks. Media ...
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