30 Nov 2001
The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a...Doesn't the media love to see an underdog come out on top of a fight. You could feel journalists ...
result for British justice".
It was not the first time McDonald's court cases have led to a media drubbing -- the brand won the infamous McLibel case in 1997, but ended up taking a pummelling in the media ...
16 Oct 2001
| by Staff,
confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ...
budgets was reported for media adspend.
Bruce Haines, president of the IPA, said, "Behind these figures lies a complex picture -- a fundamental change in media mix, a certain amount of caution, a ...
24 Mar 2001
: Al Young, Julian Vizard, Tim Collins
Creative director: Al Young
Media planner: Kate Cox
Media agency: Media Planning Group
Directors: Al Young, Julian Vizard, Tim Collins
Production house: St Luke ...
Creative directors: Paul Briginshaw, Malcolm Duffy
Media planner: James Burgess