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The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a...Doesn't the media love to see an underdog come out on top of a fight. You could feel journalists ... result for British justice". It was not the first time McDonald's court cases have led to a media drubbing -- the brand won the infamous McLibel case in 1997, but ended up taking a pummelling in the media ...
confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ... budgets was reported for media adspend. Bruce Haines, president of the IPA, said, "Behind these figures lies a complex picture -- a fundamental change in media mix, a certain amount of caution, a ...
: Al Young, Julian Vizard, Tim Collins Creative director: Al Young Media planner: Kate Cox Media agency: Media Planning Group Directors: Al Young, Julian Vizard, Tim Collins Production house: St Luke ... and Dave Hobbs Creative directors: Paul Briginshaw, Malcolm Duffy Media planner: James Burgess Production ...
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