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Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
's forecast we issued in June 2006. Our position then was thought bearish at +2% for media investment in 2006 ... trend, and history tells us media investment should be doing the same. Where has the growth gone? Our starting point might be media pricing, which is benign. This is because supply is rising faster than ...
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