Thomas Cook to sponsor Jazz Travels
15 Feb 2013 | by Maisie McCabe
. The sponsorship was planned and bought by Arena Media and Jazz FM will develop all the creative in house ...
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British Airways calls global media review
21 Feb 2013 | by Maisie McCabe
British Airways is reviewing its global media planning and buying account, currently held...It is understood that BA is holding chemistry meetings with agencies but that no formal brief has yet been issued. ZenithOptimedia, which has worked with BA on its global media since 1995, added ... to say regarding our media buying agency, a formal announcement will be made." A spokesman ...
LateRooms.com continues the story of Ben and Lucy
04 Feb 2013 | by Maisie McCabe
. Beattie McGuinness Bungay devised the campaign. It will use TV, print, outdoor and online media to take a ... thousands of pounds worth of hotel stays. Media planning and buying was by MediaCom. ...
TMG signs novel Blippar ad deal with Virgin Atlantic
09 Jan 2013 | by John Reynolds
Telegraph Media Group (TMG), publisher of The Daily Telegraph, has partnered with Virgin Atlantic
MediaVest lands Travelodge media
01 Nov 2012 | by Maisie McCabe
MediaVest has picked up the £3 million media planning and buying account for Travelodge, ending...MediaVest will develop Travelodge's media activity, with a specific brief to help the brand grow market share by increasing its investment in digital channels. Catriona Kempston, the sales and marketing director at Travelodge, worked with MediaVest in her previous role as the marketing director ...
ATOC calls review of media account
25 Oct 2012 | by Nick Batten
The Association of Train Operating Companies has called a review of its media planning and buying...with ZenithOptimedia for media planning and buying. A tender was issued to agencies last month, and the deadline for submissions is 13 November. It is understood that the majority of ATOC's media budget is allocated ...
Walker Media beats three to £5m Center Parcs business
11 Oct 2012 | by Maisie McCabe
Center Parcs, the UK holiday park operator, has appointed Walker Media to its estimated £5 million...Walker Media beat Vizeum in a final shoot-out. MPG Media Contacts and M/SIX were knocked out ... , in spring 2013. Colin Whaley, the sales and marketing director at Center Parcs, said: "Walker Media ... impressed by their holistic approach to response and integrated vision regarding screen media." Walker ...
Trading places: this week's people moves
21 Sep 2012 | by Ben Bold
Guardian News & Media's top commercial executive Adam Freeman leaves the publisher after a decade..., the agency's founders. ( Media Week ) Marketing Reckitt Benckiser has appointed Mark Pearson as its ... VisitBritain, is stepping down after three years in the role, to join STA Travel. ( Marketing ) Media Guardian News Media's top commercial executive Adam Freeman is leaving the publisher after 10 years ...
Trading places: this week's people moves
14 Sep 2012 | by Daniel Farey-Jones
, marketing and media...., the former head of CRM at Guardian News Media, as its chief executive. ( Campaign ) Ogilvy Mather ... and customer insight. ( Marketing ) Sony Europe media director Dominic Fawcett , and vice ... of an ongoing restructure of its marketing department. ( Media Week ) PepsiCo's first president and global ...
Trading places: this week's people moves
07 Sep 2012 | by Daniel Farey-Jones
Nike hooks Burberry's global director of social media Musa Tariq while Grant Millar steps up from.... ( Marketing ) Burberry's social-media marketing guru, Musa Tariq , is set to leave the brand to take up a ... Gamble 's Sameer Singh as its vice-president and head of global media, to spearhead a new approach to media planning, buying and strategy. ( Media Week ) Iceland Foods has hired former Aldi managing ...
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