T-Mobile is the first advertiser to run its adverts across the WAYN mobile site, following WhereAreYouNow's appointment of Microsoft ScreenTonic as its exclusive mobile advertising partner. Microsoft ScreenTonic will provide WAYN with mobile media sales, campaign management and a mobile ad serving solution ...
LONDON - There can be few media companies finding much cheer in this recession but business...and The Week, all of which have provided some much-needed light in an increasingly darkening media scene ...
in advertising. Dan Pimm, head of press at media agency Universal McCann, explains: 'There is a lot of trust ...
.' The mainstream broadcast media has also been quick to benefit and resource itself appropriately. Nick Phipp ...
After winning the online marketing activity for P V Holidays and Riu Hotels and Resorts, Harvest Digital is managing the media and creative for the Winter cruise campaign. The campaign aims ...
on an Ocean Village cruise. It is supported by a national print media campaign featuring a mix of inserts ...
14 Oct 2008
media activity with a 'Holiday Bragging Widget' campaign designed to work with social networking sites...Quantum is supporting the widget's launch with an online media
campaign targeting frequent travellers. ...
LONDON - Virgin Media has appointed Ashley Stockwell to the position of managing director of brand...of the merged entity into Virgin Media. ...
25 Sep 2008
| by Fiona Ramsay
LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having..., offering advertisers increased reach and a targeted audience base. Brands can run rich-media, integrated ...
24 Sep 2008
| by Fiona Ramsay
really changes their perceptions of us and we can see clearly the benefits that social media offer us. We ...
16 Sep 2008
| by Robert Gray
LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap...Amid all this activity, hardly anyone in the UK took any notice of a technology-driven media start ...
media may have played key roles in a sale. Despite these quibbles, Ghosh is a fan of Google. 'It still ...
to incorporate search into their marketing plans. 'Google effectively established a media channel - search ...
16 Sep 2008
Telegraph Media Group has sealed a six-month tie-up with South African Tourism to launch a travel
LONDON - British Midland (BMI) has confirmed the appointments of M&C Saatchi and Media Planning...-the-line media planning and buying and M C Saatchi, whose owners worked on the BA account for 23 years, on its ...
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