22 Dec 2004
. Directors: Smith & Foulkes. Production company: Nexus Productions. Media planning: Naked Communications. Media buying: Starcom Motive
2 Stella Artois "pilot"
Stella Artois pays homage to the flying ...
. Production company: Stink. Media agency: Starcom Motive
3 Levi's "bike"
A sultry and intriguing ...
22 Dec 2004
| by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies.
ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group.
ZenithOptimedia had previously held ...
21 Dec 2004
| by Colin Grimshaw,
LONDON - Associated British Foods has centralised its media planning and buying...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies.
ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling & Associates and AMS Media Group.
ZenithOptimedia had previously ...
15 Dec 2004
Consultancy of the Year and a gong for Best Media Relations. The latter was for a campaign promoting Roche ...
14 Dec 2004
| by Staff,
BUENOS AIRES – Havas-owned Media Planning Group has won the £6.9m media planning and buying account...of its network. Only last week, it lost the planning portion of Coca-Cola Australia's A$40m (£16m) media ...
) Hong Kong media planning and buying business with Starcom, pushing Universal McCann out of the planning ...
media planning and buying account after the consumer good giant decided to consolidated its account...against each other globally for Nestle's media business after the Swiss giant decided in October to divide ...
the next few weeks, ZenithOptimedia will work closely with the current media buying and planning agencies to transition the business, as well as with internal media and marketing teams to develop their scopes of work ...
10 Dec 2004
| by Sam Matthews,
and Chanel No 5 have shown how to make an ad famous by spending on stars, production and media exposure ...
is produced by Propeller Communications, Durrants Media
Monitoring in association with Brand Republic ...
10 Dec 2004
Naked pitched against the incumbent, Universal McCann, Initiative Media and Ikon Communications. Universal McCann retains the media buying account.
The appointment is a major vote of confidence ...
, will be looking to double in size in order to handle the business.
The changes to Coca-Cola's media arrangements ...
10 Dec 2004
The future of Kellogg's £40 million media account was in question as Campaign went to press
10 Dec 2004
Pukka Pies is sponsoring both The Championship and Soccer Night on ITV1. The Championship is shown on Sunday mornings with highlights of the Coca-Cola Championship. Soccer Night is broadcast on Thursdays, showing a round-up of the mid-week footballing action.