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Brands take out extra 'disgrace' cover

-launch the campaign". Although the antics of sporting stars have been in the media spotlight recently, any kind ...

Hiscox first to use location-based Wi-Fi ad platform

people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ... , head of media planning at Crayon Ci, said: "We are targeting the premium and small business audience ...

American Express pitches philosophy in new TV ad

, Sky, C4, E4, More4, Dave and FX for the rest of the year. Media planning and buying for the campaign ...

Confused.com to roll out musical number

The ad, which was created in-house with media by PHD, shows the brand's animated logo, Cara, singing the rock band's 'Somebody to Love'. She has a backing choir of animated happy customers who have used Confused.com. The ad culminates with the claim that the website is "18 million strong". Mike ...

UK adspend returns to double digit growth

growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...

First Direct deepens online engagement

, as part of a wider strategy to strengthen customer relations by being media friendly....to comment on articles in its newsroom. As part of its drive for openness through social media, First Direct ... the social web, a social media newsroom, and presences on Twitter, Flickr and YouTube. Paul Say, First ...

Aviva campaign offers customers five minutes of fame

was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope. Booked through outdoor media owner JCDecaux, activoty ... media and 6-sheets across major stations in London. Those wishing to participate can upload ...

AXA PPP launches campaign to promote private medical cover

." MPG has handled media buying for the campaign. ...

American Express launches interactive campaign with Mark Ronson

, with media through Mindshare. Social media and public relations activity is through Mandate Communications. ...

Sex Pistols gamble with debut ad soundtrack

Matlock) have each been given a 500 bet to make for a charity of their choice. Media planning and buying ...

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