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Mindshare wins £50m Randstad recruitment account

LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad...Mindshare's Amsterdam office will handle international account management for the Netherlands-headquartered client. Media activity kicking off next year will focus on Randstad's home country in addition to France ... , India, Mexico, Portugal and Spain. The media review was conducted by marketing consultancy 3MO. ...

Free guide helps brands navigate legal side of social networks

social networks. Reed Smith is also launching what it has dubbed a "digital media task force ... networking. The white paper will also be updated online. Douglas Wood, chair of Reed Smith's media and entertainment group and editor of the white paper, said: "The social media marketplace has exploded in the past ...

WPP shops snare £60m Allianz task

LONDON - Grey and MediaCom have won the £60 million global advertising and media accounts...won the global media planning and buying on the account after partnering with Grey on the pitch ... , sponsorship and media for the group. The agency will handle the company s entire global ad business ... . The combined creative and media pitch, which kicked off in May, was run out of Allianz s German headquarters ...

ING in global media pitch

LONDON - ING Direct has called a review of its worldwide media planning and buying arrangements....The online savings bank, which uses PHD to handle its 14 million UK media account, is understood to be exploring the benefits of consolidating its media business across the eight markets in which it operates ... approach, locally driven into the way it runs its media agency arrangements. At present, agencies handle ...

Online finance tool closes in on official launch

and has been running a social media campaign across various online channels including Twitter , LinkedIn ...

Read a free emag version of Marketing magazine during the postal strike

LONDON - Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a

Meet Mark Hudson, PayPal

, including Nike, Diesel, New Look and eBay. Agencies used? Brand Links for media, Tullo Marshall Warren ... the value of your shopping. What role will traditional media play in positioning the company in 2009/2010? Some believe it's counter-intuitive for an online brand such as PayPal to use traditional media ...

Should brands include negative comments in their campaigns?

interactive media is, of course, vital, but making broadcast ads about it is a little odd. On the plus side ... happening across the digital- media landscape. No bus-iness can escape the instant dissemin ... , product or service, so a social media strategy is now an essential part of the marketing mix. Soliciting ...

Facebook becomes a major source of traffic for Capital One

mail and into online media. One of the sites Capital One has been investing with is Facebook ...

And in the real world....Kraft, Cadbury, Vivendi, Diageo, ITV, BBC and FTSE 100

that the organisation has become too big and is damaging the future of the commercially funded media in Britain. Source ...

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