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How has the downturn affected the media sector?

The economy continues to post sluggish growth, but to what extent has the media industry been...." - What are the main factors affecting the media sector and how do you think it will perform ... . - What role can media play in driving growth in the economy? Media can make markets more efficient ... that can really make innovation happen. Finally, the media can also play a role in reflecting a "new ...

All About ... Barter

-hitter, Steve Huddleston, formerly BT's media director, was lured to Astus in May last year. And the past few months have seen many mainstream media agencies appointing trading executives to advise clients ... they will admit, when pushed, that the value of UK media inventory traded via barter has doubled to 200 million ...

Case studies of brands that are thriving in a recession

in the outside world. As the UK's third-biggest paid-for subscription service after Sky and Virgin Media ... media at MTV Networks UK, says: 'We have seen a consistent growth in traffic to our website and a ...

Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?

clients, but also for the appointment of Mainardo de Nardis as the chief executive of Aegis Media ... replacing him with Jerry Buhlmann less than two years later. Aegis Media's continued poor performance ... required to turn its Isobar unit into a formidable digital media operation. In addition, despite the recent ...

Media: Things we like

The Sun's interest rate campaign

Media: All about ... Credit insurance

Media shops could be out of pocket with the credit crunch....media agencies are hardly teetering on the edge of grim survival, Icelandic-style, they are facing up ... . Last week, media agency chiefs told Campaign that the credit crunch is hitting their ability to gain insurance cover on media spend of vulnerable clients, leaving them exposed to greater risks and potential ...

Media: Perspective - ITV's fall from FTSE 100 is one blow from which it can recover

and the mainstream media sector as a whole....of the media market and the accompanying deflation in the TV airtime market. But there's no denying ... the wider economic picture, the rigours of CRR and a cyclical media market that will see it bouncing back ... relatively strong programming and the success of its digital channel offering, and hope the traditional media ...

Media Lifeline: COI adspend

production costs from the total advertising figure to derive a lower media spend figure) can disguise ... , hitting a new advertising media spending peak of £167.6 million in 2003-04. The Tories accuse ...

Media Perspective: How QR codes will replace coupons as the bane of admen

Have you seen a coupon on an ad recently? Remember when coupons were the bane of every creative team's life (in "creative" agencies, anyway)?

Media Perspective: Georgiadis not the type of guy to take the money and run

fortune. In the real world, meanwhile, one of the UK media's most enduring figures, Phil Georgiadis, the chairman of Walker Media, cashed in his final stake in the business for £4.8 million (80 per cent cash, 20 ... results, Walker Media was singled out by the ad group for its "second successive year of strong growth ...

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