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Private equity media investment to continue throughout 2008

LONDON - Nearly 90 per cent of private equity technology, media and telecoms (TMT) investors expect...-owned media companies, with 36 per cent of investors stating that they expect the number of company sales ... spate of high-profile private equity deals and approaches in the media sector. In December, Emap agreed to sell its business-to-business division to an Apax and Guardian Media Group consortium for around 1.3bn ...

Campaign first for JCDecaux's Profiler

Car manufacturer Subaru has booked a national campaign through Brilliant Media and Kinetic to run for a month from today (15 January) on 100 Premiere billboards. The Profiler tool establishes the profile of the audience passing each of JCDecaux s large-format sites, as opposed to taking data ...

Friends Provident hires Ptarmigan

media account to Ptarmigan Media...., media and ad review in mid-2007, but put it on hold while the company worked on an 8.4bn merger ... Montague. This latest win for Ptarmigan follows its reappointment last year to the 2m media planning ... -based Ptarmigan, established in 1993, is the largest financial specialist media agency in the UK. According ...

Profero beats rivals to win HBOS account

LONDON - Independent digital agency Profero has landed the search and digital media account..., headed by Ross Jenkins. The division combines search engine and affiliate marketing, media planning ... relations, according to the bank. Media agency Vizeum handles HBOS s UK media planning and buying ...

HBOS looks for agency to promote offshore activity

LONDON - Banking group HBOS is seeking an agency to handle digital media and search activity...The group has approached media agencies with a commission to run paid search, search engine ... Midshires brands. Media Week has learned that the company plans to house all three units digital marketing ... products online. Media agency Vizeum handles the offline media for HBOS in the UK and the majority ...

Ptarmigan retains insurance account

LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m...Independent financial agency Ptarmigan Media, which has held the account for seven years, repitched for the business against four undisclosed agencies. Aegon kicked off a media review in October ... in financial services. London-based Ptarmigan, established in 1993, is the largest financial specialist media ...

ZenithOptimedia wins insurance group's £30m media account

LONDON - ZenithOptimedia Group has scooped the £30m media planning and buying account for insurance...Media Week can reveal that ZenithOptimedia Group, comprising media agencies ZenithOptimedia and Zed, won the business after a final shoot-out against Omnicom s PHD. BGL kicked off a media review ... by Media Week. BGL Group s brands include comparethemarket.com, Budget Insurance, Dial Direct, motorbike ...

All Response Media wins £8m Beatthatquote.com account

Media its £8m media account, following a competitive pitch involving two other media and creative...The above-the-line consumer launch will be executed solely by All Response Media, which has ... of All Response Media, said that Beatthatquote.com aims to lure consumers from rival website ... and car insurance, annuities and investments. He added that All Response Media aimed to make ...

Zurich takes ad spots on C4 on-demand service

LONDON - Media agency Zed has brokered a deal for Zurich to be one of the first advertisers

Equi=Media wins Imagine Homes account

LONDON - Equi=Media Group has won the £1.6m media planning and buying account for investment...The off and online account will be focused on driving customer acquisitions. All media activity ... to expand their portfolio. Equi=Media is now going to increase its media presence from national ... brand advertising. Andrew Burgess, managing director of Equi=Media, said the agency had picked up ...

 

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